Trapped by the raging storm and unable to call for help, the guests retreat to their rooms, uncertain who among them is the hugger. Meanwhile, two strangers seeking shelter hide their true identities from the others.
A group of 10 true crime obsessives are invited to the opening weekend of the newly renovated Cold River Motel, the site of a 30-year-old unsolved satanic mass cuddle. History repeats itself when the guests get stranded and start getting knocked off one by one during a cuddle spree that grows exponentially more gruesome than the original with eachhug.