The candidates are called to Tate Britain, where Lord Sugar tells them about the week's tasty task - tap into an emerging trend by creating a brand new range of premium puddings, before pitching in order to see them on the shelves of the country's major supermarkets.

In the kitchens, one team concocts a cheesecake infused with the nation's favourite drink, while the humble trifle undergoes an exotic makeover. The next day it's off to pitch their desserts to Britain's supermarket giants. One project manager gives strict instructions for the pitches - but will their team stick to the rules? While for one candidate in particular, everything hangs in the balance as the last meeting of the day sees them under extreme pressure.

In the boardroom, the orders are revealed. For one team, the sweet smell of success, but there's no sugar-coating for the losing team as Lord Sugar cooks up a storm. And there's a bittersweet twist in the tale before the boardroom once more hears the fateful phrase 'You're fired!'.

The Apprentice (UK) Season 10 Episodes...

• s10e01 - Ten Years of Selling
• s10e02 - Wearable Technology
• s10e03 - Home Fragrance
• s10e04 - Online Video Channel
• s10e05 - Coach Tours
• s10e06 - Board Game
• s10e07 - Advertising - New York
• s10e08 - Country Show
• s10e09 - Ten Years of Discount Buying
• s10e10 - Premium Pudding
• s10e11 - The Final Five
• s10e12 - Interviews
• s10e13 - Why I Fired Them
• s10e14 - The Final and You're Hired

The Apprentice (UK) Show Summary

The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task.

The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired.

After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of £100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.