Alan Sugar summons the candidates to Imperial College London, where they discover their next task - to design a piece of wearable technology. It needs to combine fashion with cutting-edge kit, and after creating their prototypes, they will be pitching their products to retailers. It's boys versus girls again, and while one team comes up with a hi-tech jacket, the others work on a sweatshirt-cum-video camera. However, when sales day arrives, it's touch-and-go whether one group will have a product at all, while a slip of the tongue threatens to ruin a pitch - two errors that surely won't be forgiven in the boardroom.
s10e01 - Ten Years of Selling
s10e02 - Wearable Technology
s10e03 - Home Fragrance
s10e04 - Online Video Channel
s10e05 - Coach Tours
s10e06 - Board Game
s10e07 - Advertising - New York
s10e08 - Country Show
s10e09 - Ten Years of Discount Buying
s10e10 - Premium Pudding
s10e11 - The Final Five
s10e12 - Interviews
s10e13 - Why I Fired Them
s10e14 - The Final and You're Hired
The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task.
The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired.
After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of £100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.