At a country house in West London, Lord Sugar tells the candidates that he wants them to crack the rural market - by picking products to sell at the Royal Bath and West show.

While half the teams head for Somerset to pick out sure-fire sellers at the show, the rest stay in London to seek out innovative ideas that could take the countryside by storm. The candidates jostle for the right portfolio of products - from pet trackers and hot tubs to sit-on lawnmowers. A case of mistaken identity scuppers a deal and one candidate's overenthusiasm almost causes a calamity.

On sales day, against a background of morris dancers and livestock competitions, the candidates battle for sky-high sales. Before long the mudslinging begins and there are ruffled feathers on both teams.

Back in the boardroom, a bumper sales bonanza is revealed, and a shocking secret comes out. There are rows and pleas for clemency, but in the end the axe has to fall on someone as Lord Sugar says the words 'You're fired!'.

The Apprentice (UK) Season 10 Episodes...

• s10e01 - Ten Years of Selling
• s10e02 - Wearable Technology
• s10e03 - Home Fragrance
• s10e04 - Online Video Channel
• s10e05 - Coach Tours
• s10e06 - Board Game
• s10e07 - Advertising - New York
• s10e08 - Country Show
• s10e09 - Ten Years of Discount Buying
• s10e10 - Premium Pudding
• s10e11 - The Final Five
• s10e12 - Interviews
• s10e13 - Why I Fired Them
• s10e14 - The Final and You're Hired

The Apprentice (UK) Show Summary

The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task.

The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired.

After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of £100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.